Based on a tip I received that aligned with the business goal of promoting our new telemedicine service in the first months of COVID-19, I interviewed the family and doctor, uncovering surprising background I added into the writeup, giving the story special depth. The story was picked up by 425 Magazine (https://425magazine.com/what-to-expect-from-a-telemedicine-appointment/)

I identify story angles and collaborate with subject matter experts to deliver engaging content, such as this story angle identified in advance of national coverage on the topic, which earned multiple media placements.

I pivot campaigns to remain relevant amid trending topics, such as this redeployment of PacMed's annual mental health awareness campaign, to both incorporate last year's successful #OneMoreQuestion campaign and move beyond it. For this effort, I spearheaded new content creation utilizing inside experts to position our expertise during the crisis.

I identify authentic strengths of leaders and causes, such as this interview and successful pitch of a longtime, under-recognized leader, which won him the Lifetime Achievement Award.

I compose tone-setting executive messages, blending leaders' perspective and history, company culture and priorities, topical research and trending sentiments. This example was for MLK day, 2020.

Incorporated a combination of long-form and blurb content for different reading styles, and introduced the "We Recommend" section to tie in outside resources, shaping content to fit a New Year "Reset" theme suggested by the department director.

Rounded out our year of health awareness campaign revamps by tackling the complex topic of diabetes. Unlike other health topics, providers emphasized that diabetes messaging needed to prioritize self-care over doctor visits. The resulting empowerment campaign drew on analogies to auto maintenance, including road warning signs, engine function parallels, and the reassuring metaphor of an enduring journey.

Sourced and led editorial team to produce articles on a world-champion athlete empowered by our care, teaching meditation to veterans for our military patient base, navigating Medicare, and more.

I write articles and ads, and coordinate imagery, for sponsored content opportunities with partners, such as this spread for The Perspective magazine, put out by the Greater Seattle Business Alliance and Washington State’s LGBTQ & Allied Chamber of Commerce.

Continued to lead the creative team in leveraging health awareness campaign opportunities to build brand awareness and voice. Our brainstorming for Depression Awareness Month yielded this ongoing hashtag/call-to-action that simultaneously encourages positive health habits and recalls a significant intervention in a patient's life by a PacMed provider: "Life gets so busy sometimes, we can forget to connect. Even in the middle of a bustling family, personal needs can be overlooked. That's what one PacMed provider found when wrapping up check-ups on a family of six. She asked the teenaged son one more question about his mental state - and found he was planning to commit suicide that evening. We can get each other the help we need, but only if we care to ask...."

I identify the intersection of executive expertise with trending conversations, and provide editorial and photojournalism to document the resulting opportunities. At the close of this PSBJ panel appearance, our CEO delivered a "call to action to dig in on behalf of the patient experience [that] resonated through the audience, receiving the only spontaneous applause of the event."

I lead teams to reimagine and maximize specific channels based on audience, medium, and company goals. For PacMed's "Healthy Today" publication with 60k circulation, I managed the team of 7 internal and external contributors to incorporate seasonal local resources, content modularization, functional visual/color layout, and stories with a more personal appeal (from the Summer 2019 issue on).

Guided the team to think meaningfully about annual health awareness campaigns, utilizing stories and a voice that furthers our brand identity. This initial effort for Heart Health Awareness month focused on the target demographic of women aged 35-50, the layered responsibilities that can distract from their personal health, and the misconception that heart disease affects only men.

I can research and organize complex offerings into visually attractive packages, as I did with this revamp of the corporate fundraising packet, designed to new style guide and brand standards in MS Word for easy future customization by Habitat for Humanity SKC.

I develop complex information into compelling briefs, such as this 1-pager used to sell investment opportunities in a Habitat for Humanity community. I adapted an existing InDesign template and wrote the copy for this piece.

I can design and manage Wordpress and intranet websites, such as this one I volunteered to design, write, and photo curate (into a pre-built theme) for my community rowing club, where I served on the board.

I wireframe, help design UX experiences and write copy for website redesigns, as I did for this 2017 site rebuild for Habitat SKC, a top-7-nationwide outpost of the #1 nonprofit brand. (See especially "Get Involved" and "Services" sections).

I curate photos to evoke moods and tell stories that stand without text, as I did for this seven-panel, 3' x 6' display depicting the Habitat Homeowner journey for an annual live event that raised over $500k. For this project, I also upsampled photos in Photoshop and designed the entire project with InDesign.

I can research and write corporate sponsorship and government grant proposals, such as this request used to secure $1,250,000 in commitments for low-income Veteran housing. I also managed this account relationship over four years.